The company also offers a service that lets app developers track installs and other engagement metrics they can attribute to advertisers.
Mobile Advertising
22 May 2013
21 May 2013
Founded in 2009, bootstrapped until now, the startup helps mobile app developers see which ad efforts are actually paying off.
The Montreal-based creator of reality augmentation app MagicPlan, also announced today the release of a development kit to embed its software in any app.
The acquisition is meant to beef up its Pinsight Media+ advertising group.
20 May 2013
A year after the company raised $16bn, investors remain concerned about its ability to generate earnings as a growing number of users shift from PC to smartphones and tablets.
It will add messaging-based marketing to its payment platform and solve a known disconnect between traditional mobile commerce and engagement solutions.
Buying Tumblr could help solve one of Yahoo’s biggest problems: mobile. Yahoo said it will keep it as an independent company, with founder David Karp at the helm as CEO.
NetShelter/InPowered is a digital advertising network that focuses solely on tech publications, including SlashGear, MacRumors, 9to5Mac, and many more.
17 May 2013
Triggit, which has now raised $20m over the past few years, is concentrating on connecting clients with Facebook’s Exchange, and on working with international ad buyers.
The plaintiffs, running a yellow pages listing service, had sued Yahoo and Yahoo Mexico over alleged breach of contract and loss of profits.