Facebook’s Instagram mobile photo-sharing service has signed an advertising deal valued at about $50m with Omnicom.
10 March 2014
06 March 2014
Google Chairman Eric Schmidt said his company is experimenting with automation in ways that will “replace a lot of the repetitive behavior in our lives.”
04 March 2014
Mobile advertising network Airpush, is in the midst of being acquired by consumer software company Perion for a reported $170m.
03 March 2014
Comcast is poised to pay $320m for FreeWheel Media, a video ad company that inserts advertising in online videos for TV networks and distributors.
27 February 2014
Image-recognition and AR app Blippar implemented a new tool to let Google Glass recognize images, which is likely to be used for advertising. If Google allows it.
25 February 2014
Oracle acquired BlueKai, a key provider of data management platforms, to keep it away from rivals and boost its marketing cloud. Purchase price is estimated at ~$400m.
24 February 2014
This year’s Mobile World Congress may prove to skeptics of cell-phone advertising that it’s not about uninvited banners and annoying pop-ups anymore.
21 February 2014
Google acquired Spider.io, a London-based startup that specialized in weeding out fraudulent clicks around online ads. Terms of the deal were not disclosed.
Mark Zuckerberg’s latest deal shows how high he’ll go, and how fast he’ll move, to keep Facebook growing by buying out the competition.
Ad-tech company Criteo acquired French startup Tedemis, a provider of real-time opt-in personalized email marketing solutions, for €21m.