According to Flurry, mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%.
Mobile Advertising
22 February 2012
20 February 2012
Using a CPM model of $0.25, Facebook would generate $653.7m in revenues from mobile advertising in the US alone over a 12 month period, for the study.
eMarketer estimates that Twitter’s overall revenues — which are primarily from advertising — will hit $259.9m in 2012.
16 February 2012
Opera will be paying $18m for Mobile Theory and $8m for 4th Screen, with potential earn-outs bringing in an additional $32m and $6.5m in 2013 and 2014.
15 February 2012
Apple is once again slashing the minimum amount it charges advertisers to run a campaign on its iAd mobile ad system.
Thompson has scuttled Yahoo’s plans to trade its stakes in Yahoo Japan and Alibaba back to Yahoo Japan and Alibaba, by means of a “cash-rich split.”
14 February 2012
Dan Frommer’s chart shows the largest source of revenue as a percentage for the major tech companies: Google gets over 90% of revenue from advertising.
13 February 2012
Founded in 2006, Marin initially offered tools to manage search advertising campaigns, but it has expanded into display, mobile, and social media.
Mobile platforms and engagement strategies in our digitally enabled world need to support all marketing initiatives and be truly multi-channel.
Layoffs and possible wholesale abandonment of certain businesses Yahoo is currently in are likely to be parts of this larger plan.