Publicis buys 20% stake in digital-ad tech company Matomy, in the latest indication of big ad agencies beefing up their tech capabilities as more ad dollars shift online.
Quantcast has acquired Struq, a London-based company that offers cross-device retargeting and personalization for advertisers. Terms of the deal were not disclosed.
Science Inc. has acquired mobile ad network PlayHaven from mobile analytics and marketing company Upsight. Terms of the deal were not disclosed.
Video monetization platform ZEFR could be looking to extend its advertising reach beyond YouTube with its acquisition of social advertising startup Engodo.
Ad tech company AppNexus has raised $25m in funding from ad holding company WPP. As part of the deal, WPP will transfer ownership of its ad serving product to AppNexus.
Despite its cash hoard after Alibaba IPO, Yahoo cannot compete with many others in a bidding war for the acquisitions that could really change the game.
LaunchBit, an ad startup focused on helping SaaS businesses find new customers, has been acquired by ad platform BuySellAds. Terms of the deal were not disclosed.
Voice marketing company Ifbyphone is buying competitor Mongoose Metrics. The price wasn’t disclosed, but Ifbyphone is raising $30m in new funding.
Yahoo has acquired the startup Luminate, a service that focuses on advertising on top of online images, as the internet giant tries to give its once-mighty ad business a jolt.
Google may be dominating the online ad business, but Facebook could be readying a new ad strategy to take some of that spotlight off the search engine giant.