At LinkedIn every dollar spent on ads generates $2.28 cents for the company, while Groupon and Pandora report operating costs permanently greater than ads revenues.
Mobile Advertising
09 May 2012
04 May 2012
LifeStreet’s core business consists of partnering with social and mobile developers aiming to monetize their products by selling display-ad inventory within the apps.
03 May 2012
Through this collaboration, publishers and developers who have the AdMob SDK can now use its Ad Network Mediation to access BrightRoll pre-roll ad units through the BrightRoll AdMob Adapter.
Businesses use Signpost for access to its 1,200 partners (including Google Offers), to run their marketing campaigns on both web and mobile.
The ad spots are on Tumblr Radar and Tumblr Spotlight, adjuncts to the user dashboard that promotes interesting blogs not connected with your own.
02 May 2012
DataSift, that sorts through Twitter, Facebook and other social network data, is, along with Gnip, the only company authorized by Twitter to funnel and parse Twitter data.
Rather than trying to deliver customized ads to every TV viewer based on their individual set-top-box data, Simulmedia uses some set-top-box data to try to find undervalued ad inventory.
This is the second marketing-specific acquisition Teradata has made in the last 17 months, having purchased Aprimo for $525m in 2010.
30 April 2012
Headquartered in Madrid, it was founded in 2010 by Alvaro del Castillo and includes some of Spain´s leading publishers making it the largest local premium mobile advertising network.
If the court concurs, Facebook could be left wide-open in settlement negotiations, and might have to pay Yahoo a hefty sum of cash and/or stock.